17th December 2016 Leo Wright Fitness Cards At-home fitness instructional postcards, handed out during Healthfirst Fitness Ambassador in-person appearances. Art: A. Cruz
6th November 2016 Haier E-newsletter Issue 1 of Haier's e-mail marketing newsletter. Art: A. Sferlazza
6th November 2016 Haier's "Perfect Partner" A series of Haier laundry point-of-sale pieces, highlighting product features and lifestyle benefits. Art: M. Parrales
6th November 2016 How to Say Haier - YouTube Upon realizing that many consumers just can't figure out how to pronounce our name, the Branding & Creative team at Haier takes to the streets to correct some misconceptions with the help of a few friendly New Yorkers. Concept and Scripting: Betsy Narvaez and Juan Benet
6th November 2016 Arthitis Programs White Paper White paper detailing Healthfirst's work with the Arthritis Foundation. Art: J. Diaz-Portalatin
6th November 2016 Healthfirst HealthHints One in a series of member education pieces featuring tips on how to manage various conditions and live a healthy lifestyle.
6th November 2016 NBA ALL STARS AD Full-page print ad in USA Today for Haier's television line and the Haier Shooting Stars event during NBA All-Star weekend. Art: F. Lau
Corporate Social Responsibility • 2nd November 2016 Haier: Corporate Social Responsibility Booklet overview of Haier's corporate social responsibility platform, Smarter Life Better Planet.
3rd November 2016 Haier Means Posters Series of employee-facing brand messaging posters. Art: J. Benet
2nd November 2016 Ultra-slim Soundbar Ad Print ad for Haier's ultra-slim soundbar in TWICE magazine. Art: F. Lau
2nd November 2016 Haier 2013 Corporate Brochure Company brochure focusing on Haier's global reach and emerging position as a brand that provides complete home solutions. Art: A. Sferlazza
6th November 2016 Americas Society Fall 2008 Brochure Inside page of brochure announcing the Fall 2008 line-up of cultural programming at Americas Society.