At-home fitness instructional postcards, handed out during Healthfirst Fitness Ambassador in-person appearances. Art: A. Cruz

Issue 1 of Haier's e-mail marketing newsletter. Art: A. Sferlazza

A series of Haier laundry point-of-sale pieces, highlighting product features and lifestyle benefits. Art: M. Parrales

Upon realizing that many consumers just can't figure out how to pronounce our name, the Branding & Creative team at Haier takes to the streets to correct some misconceptions with the help of a few friendly New Yorkers. Concept and Scripting: Betsy Narvaez and Juan Benet

White paper detailing Healthfirst's work with the Arthritis Foundation. Art: J. Diaz-Portalatin

One in a series of member education pieces featuring tips on how to manage various conditions and live a healthy lifestyle.

Full-page print ad in USA Today for Haier's television line and the Haier Shooting Stars event during NBA All-Star weekend. Art: F. Lau

Booklet overview of Haier's corporate social responsibility platform, Smarter Life Better Planet.

Series of employee-facing brand messaging posters. Art: J. Benet

Print ad for Haier's ultra-slim soundbar in TWICE magazine. Art: F. Lau

Company brochure focusing on Haier's global reach and emerging position as a brand that provides complete home solutions. Art: A. Sferlazza

Inside page of brochure announcing the Fall 2008 line-up of cultural programming at Americas Society.